Automatic Data Collection
Details of your website visits, such as traffic statistics, search results, time spent on each page, information regarding the pages you view and/or navigate, cookies used for personalized services and shopping carts, and personal information you enter and submit, may include personal information. You may also be able to automatically capture user demographic data. Certain automatic data collection software may be able to automatically obtain behavioral information, which may include age and gender. Your business may use data about what types of advertisements appear on your website to help improve its marketing strategy.
Automatic Data Collection and Marketing
You can collect data about your visitors without their consent. If you have a Web site that collects contact information, which may include names and email addresses, you can automatically obtain this information through an automatic data collection tool. You can also use this capability to send marketing communications to your customers on a regular basis. You can also use these marketing tools to help you build a mailing list, which may enable you to send emails to potential customers on a regular basis, as well as to build a relationship with your customers. You may also be able to use automatic data collection features to send mass email invitations to your customers to upcoming events or special offerings, or sample products, which your customers might be interested in purchasing.
Certain cookies also called „third-party cookies“, are installed on your browser, as well as on the computers of certain website visitors. These cookies allow certain information to be automatically collected by the automatic data collection tools on your website. Some cookies collect name and address information from each visit, while others collect data for other purposes. Regardless of what type of cookie is used, you are aware of the fact that you have given permission for the data to be collected.
Disallow Automatic Browsing
Certain Internet browsers may automatically allow the automatic collection of certain kinds of information based on certain usage patterns. Although some Internet browsers do not automatically gather web history or other data when first being installed, certain Internet browsers, such as Mozilla Firefox, automatically collect tracking information on a „don’t go here“ basis whenever a new window is opened. Other browsers, such as Google Chrome, do not automatically collect personal data. To allow the automatic collection of certain types of information, you may need to configure your browser so that it displays a warning prior to the collection of personal data. This setting can be found by going to the about settings page and selecting the privacy guard tab.